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A Buyers Happiness Is More Important Than Financial Return On Investment
For Buyers, Happiness More Important than Financial Return
Study: The real estate industry promotes the financial value of property, but owners care more about the happiness it provides and emotional attachment to “home.”
NEW YORK – The real estate industry promotes the financial value of property, but owners care more about the happiness it provides and emotional attachment to “home,” according to a study from Bank of America.
The latest Bank of America Homebuyer Insights Report explores the attitudes, preferences and behaviors of the modern home buyer. The fall report finds that 93% of American homeowners say owning a home makes them happier than renting did, and 83% wouldn’t go back to renting.
But the happiness for home ownership is more emotional than financial. Most credit their happiness to an emotional attachment to their home and believe that owning a home has changed them for the better.
Other insights from the 2019 Fall Bank of America Home buyer Insights Report include:
© 2019 Florida Realtors®
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